ECD Portfolio

executive

creative director

Portfolio

With over 10,000 hours of experience in both the Entertainment and Corporate Marketing, I've worked alongside HNW Moguls, International/High Profile Entertainers, and renowned Record Labels, as well as collaborated with corporate marketing teams. My expertise spans talent, account and project management, creative direction, and operational responsibilities, and I'm always seeking new ways to showcase my skills.

Linear tv samples

Spearheaded as the creative and casting director for the viral Side Chik campaign starring Brittany Renner. Orchestrated a groundbreaking marketing initiative that significantly shook up the fast food industry, prompting other brands to innovate with daring strategies. The campaign garnered overwhelmingly positive feedback, gaining 90% of “earned media” coverage.

Executive producer and copy writer for Side Chik Holiday starring Charlamagne Tha God earning nationwide coverage on Comedy Central during CTG’s “Hell of Week”.

Linear tv samples

Executive producer and initiated creative vision/ direction for Krystal’s seafood commerical.

Producer, co-director, co-editor, and copywriter for Krystal’s Open Late Night...Again TV spot starring Ray J.

This commercial was tailored to announce the restaurants return to its original hours since the global 2020 pandemic shutdown. This campaign gained a 12% increase in sales and reached 8M+ YT views in the first week.

social media

samples

Content Reels & Recaps

IG & Web Design

Content Videos